Opinion Muslim style takes off
A woman showing Muslim fashion clothing
Her business, Sufyaa an attire name for Muslim ladies –
hit $1 million in turnover in 2014, only three years after its dispatch.
Name proprietor Azrina Tahar, 38, says of her runaway
achievement: "I never expected in my most extravagant fantasies to achieve
such a turning point so rapidly."
Today, her plans cross fringes to purchasers from the UK,
Malaysia, Australia, Sweden, Norway, Canada and Dubai.
She is a piece of a worldwide business sector that is
quickly developing: Muslims supposedly burned through US$230 billion (S$327
billion) on garments in 2014 – an assume that is relied upon to inflatable to
US$327 billion by 2020, a late Thomson Reuters State of the Global Islamic
Economy Report says.
The undiscovered stadium of the style business as of late
stood out as truly newsworthy around the globe as high mold house Dolce and
Gabbana dispatched its line of abayas and hijabs in the Middle East.
A year ago, Japanese retailer Uniqlo teamed up with
UK-conceived creator Hana Tajima to discharge an inaugural unobtrusive wear
accumulation while Sweden's H&M included its first hijab-wearing model,
Mariah Idrissi.
Ms Azrina tells The New Paper on Sunday that she made a
trip to London for the Muslim Lifestyle Expo in August a year ago, where Sufyaa
was the Singaporean agent.
She says: "Our outlines were taking off the rack. I
sold 90 for every penny of my line when I arrived. Some of them requested
outlines to be conveyed in light of the fact that we didn't have enough (stock)
with us."
Ms Azrina says interest for unassuming wear is the most
astounding it has ever been.
When she began, she sold an insignificant 500 things –
going from shawls, slip dresses, tops and bottoms – consistently.
Presently, she doesn't go a month without seeing "no
less than 3,000 things" take off the rack.
On great months, she can offer up to 4,000 things. The
online activity to her name's site sees her delivery around five requests
abroad week after week, which, by and large, makes up 30 for each penny of her
month to month downright deals.
In any case, it is getting "more aggressive in our
own particular patio", says Ms Azrina. "When I began, there weren't numerous humble wear
retailers.
"Presently, there are constantly new unassuming wear
amasses up on the web, so while it is getting to be prevalent, it is
additionally turning out to be more aggressive."
She includes: "I am just continually separating
myself from whatever remains of the stores with customized
administrations."
Islamic Fashion and Design Council organizer, Ms Alia
Khan, says Asia's style creators can anticipate that more will be requested of
them as global mindfulness keeps on developing.
"With the surge that Muslim design has encountered
in the course of the most recent five years, you can presumably anticipate that
Singapore will fare to more destinations soon," says the Dubai-based
director.
"The mindfulness and the presentation that
unassuming design has been getting as of late with any semblance of DKNY,
Mango, Zara and Tommy Hilfiger bouncing on the fleeting trend – demonstrate
that standard marks are beginning to give careful consideration to
circumstances in the coliseum of Muslim style."
Ms Alia says the business sector for unassuming design is
perpetually developing as Indonesia, Turkey and even Australia continually show
up on the radar with regards to unobtrusive apparel requests.
"A portion of the online stores I've worked with
around the globe have let me know that their business sector is beginning to go
past Muslim ladies."
Religion aside, more ladies are settling on outlines that
are more moderate and unobtrusive, Ms Alia clarified. "It is unquestionably energizing times."
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