Tourism planning program peek neighboring countries

Tourism planning program peek neighboring countries

Planning Program Peek Neighboring Countries

It was the first time I joined the ASEAN Tourism Forum (ATF) which in 2016 was held at the SMX Conference Center in Manila. This event is the main trading B2B (business to business) between buyers and sellers of international tourism industry, so it is not the event's promo tour and tickets are diantre people. Since I was invited as a medium, so every day I and 100an journalists around the world gathered in a room to listen to the press conference of 10 ASEAN member countries, who presented an update tourism respectively. Amazingly, only I was the only media from Indonesia.

Here's a report that I sort by the number of foreign tourists coming into the country concerned;

Thailand

The number of foreign tourists coming to Thailand are the highest compared to all ASEAN countries, as many as 29.8 million people during 2015. Tourism revenue accounted for the largest country with $ 42 billion in 2015 and expects to USD 66 billion in 2016. Amazing Thailand also launched the logo tourism and the latest TVC with the tagline "Where life rules everything".

Thailand tourism focus in 2016 is a luxury tourist, inter alia by improving cruise ship tourism in the area (less than 10,000 foreign tourists / year), golf, medical tourism, health & wellness. Also develop community based tourism in remote areas and female travelers. In addition, Thailand wants to increase domestic tourists by providing special incentives.

Malaysia

They make Malaysia Tourism Transformation Plan 2020 which targeted 36 million foreign tourists entered the country's revenue amounted to 168 billion ringgit. Malaysia tourism offers value-for-money and a well-developed infrastructure. One presentation was about the construction of high-speed railway between Kuala Lumpur and Singapore. The focus of its promotional use of digital media, it is no wonder tourism website won the Best Tourism Website awards in the world.

Tourism program among others is to hold festivals and culinary arts, ranging from mask art, street food, kosher food, until durian festival. Increase tourism sports such as F1, Ironman Malaysia Open. More great again, Malaysia already has 17 theme park including the soon to be opened, namely Dreamworks, Nickelodeon, and 20th Century Fox! Another interesting program is the "Malaysia My Second Home" where retirees from any foreign country can live in Malaysia with the requirement to have assets of at least 350,000 ringgit.

Singapore

Number of foreign tourists to Singapore with $ 15 million SGD 24 billion. Most incoming foreign tourists mostly came from Indonesia with 2.4 million people / year (while the Singaporean tourists entering Indonesia 1.5 million people / year). Singapore is only represented by one person (a group of other countries), but its tourism program I think is most intense.

Tourism promotion program they created segmented by target market countries, for example for the Philippine market their music video featuring famous Filipino band that filming in Singapore, and for the Chinese market they create digital apps in the local language. They also make contemporary art exhibition in Beijing, London, New York to introduce his country. Singapore tourism board running a promotion cooperation with Changi Airport of SGD 35 billion and the airline of SGD 20 billion. They teamed up with TripAdvisor to make a special microsite "Live like a local". Amazingly, they improve museums and showcase new collections, also made a culinary event / music / international sports such as MasterChef Asia and Asia's Got Talent.

Indonesia

Of the 10 countries, only Indonesia, represented by the Minister of tourism, direct. Only this time I also see the press release photo face, that face Mr. Minister! But the minister did not present his slide, but directly into the question and answer were invaded by journalists. The question about the development of the bomb Sarinah and haze.

Written on the slide number of foreign tourists in 2015 was 10 million, and in 2019 the target is 20 million people, with the top three markets of Singapore, Malaysia and Australia. Indonesian tourism program is the exemption of visas for 90 countries in the world, increasing the promotion budget by 300%, and developing 10 priority destinations. Hmm, "floating" really yes?

Vietnamese

The number of foreign tourists coming to Vietnam as many as 7.9 million / year with its top market come from China, South Korea and Japan. Visit Vietnam Vietnam launched in 2016 with a focus on remarkable destinations in Phu Quoc Island - Mekong Delta. Then the presentation is replaced with the airline's advertisements newly privatized in 2015, an ad about the city of Danang, and ads on the travel mart will be held in Ho Chi Minh City.

Philippines

Philippine foreign tourist arrivals by 5 million / year, mostly from South Korea, the United States and Japan. Apparently many Korean people who come because they want to learn English less.

Their program is a lot more to improve itself, among other things create a new accreditation system for accommodation, improve accessibility by air and sea, tourism training, as well as developing a market niche that is scuba diving and medical tourism.

Cambodia, Myanmar, Laos

I made one for these three countries equally uninspiring presentation in English is hard to understand. The average foreign tourist who entered each country as much as 3-4 millions / year. The contents of the presentation even photographs generic destinations. The interesting fact, the number of South Korean tourists increased 91% to Laos as there are Korean artists filming there.

Brunei

As the smallest country in ASEAN, Brunei is not much to give an update on tourism. Half of the journalists came out of the room because he considered unimportant, and some even as sentiment towards sharia law Brunei. Which can bring the presentation also songong anyway, how could he say that he does not like the Philippines. Anyway, the contents of his presentation on the construction of the bridge with a TV news broadcast about child Sultan laid the first stone. One of the proposed program is Ramadan Festive where everyone can go to the palace to shake hands with the Sultan!

ASEAN for ASEAN

ATF 2016 on the 10-member ASEAN agreed to mutually promote the tourism market in ASEAN and enhance the brand awareness of ASEAN tourism. Each country is given a promotional theme, such as Indonesia's spa and wellness ASEAN, Singapore's cruise tourism, and Malaysia to adventure travel.

Surprisingly, representatives of ASEAN countries at the stage just Thailand, Malaysia, and Singapore that way. The others meneng bae, including Indonesia. ASEAN promotional initiatives were mostly coming from Malaysia and Singapore with GoASEAN program with a special program cruise tourism trade show.

Well, according to you, the tourism program which country is cool?

Note: I still count the number of incoming foreign tourists was still in doubt. Some count the number of passengers from abroad, some count of the number of foreigners at immigration entry stamp, there are based on the number of foreigners staying in the hotel at least one night, nothing to distinguish between foreigners who come as tourists or on business.